Obsessed with Squishmallows? From Archie the Axolotl to rare limited editions — how well do you really know your squish? Test your knowledge now.
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Jazwares, a Berkshire Hathaway subsidiary, now owns the Squishmallows brand through its acquisition of Kelly Toys Holdings.
Embroidered facial features eliminate the risk of small detachable parts, making Squishmallows safer for young children while giving each character a friendly expression.
The COVID-19 pandemic saw a surge in Squishmallow sales as people sought comfort and emotional support — the brand's soft, huggable design proved perfectly timed.
Archie the Axolotl's bright pink skin, gills, and wide eyes capture the real-life charm of axolotls, making him one of the brand's most popular characters.
Flipamallows feature a two-in-one design where flipping the plush inside out reveals a completely different character — doubling the play value.
The Fruit Squad brings fruit to life with character personalities — Wanda the Watermelon joins Phyllis the Peach and Maui the Pineapple in the collection.
Character-specific details like unicorn horns and gills are hand-applied in the factory, adding individuality to each design despite mass production.
Jack the Black Cat is one of the rarest Squishmallows, with only 500 produced — his sleek black fur and bright green eyes make him highly coveted by collectors.
Bobby the Bunny uses they/them pronouns, reflecting the brand's inclusive approach to character design and representation.
Leonard the Lion's passion for vegetarianism demonstrates how Squishmallows give each character a distinct personality beyond just their animal design.
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