Think you know your Bashful Bunnies from your Amuseables? Test your Jellycat knowledge with our pub quiz questions. How many can you get right?
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▶ Play this quizThe company began with a small range of soft toys and quickly expanded, becoming one of the UK's most beloved plush toy brands.
Bashful Bunny was inspired by founder William Gatacre seeing a fluffy rabbit on a walk — its floppy ears and shy demeanour captured hearts worldwide.
The Amuseables range puts happy faces on everyday objects — from smiling avocados to cheerful coffee cups — making them hugely popular on social media.
Jellycat's seven standard sizes range from 'Tiny' at 13cm all the way up to 'Giant' at 108cm — almost as tall as a small child.
The 'brand elevation strategy' aimed to position Jellycat as a premium brand, though it drew criticism from independent retailers who lost their supply.
New designs are launched twice a year, keeping the range fresh and giving collectors regular new characters to discover.
The late 2000s Instagram boom drove a surge in Jellycat collecting, with fans sharing photos of their growing collections and creating dedicated fan accounts.
Jellycat Inc. was formed in Minneapolis in 2001, establishing the company's presence in the American market just two years after its London founding.
Clyde Capybara reflects the internet's love affair with capybaras — his chunky body, chocolate fur, and chill expression make him a collector favourite.
The Amuseables Sports range reimagines sporting equipment as cheerful plush toys, complete with characterful facial expressions and tactile details.
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