From Smurfs to dinosaurs and beyond, Schleich has been crafting detailed figurines for generations. How much do you know about this iconic German toy brand?
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▶ Play this quizSchleich was founded by Friedrich Schleich in Schwäbisch Gmünd, Germany, in 1935, originally as a specialist in technical accessories.
By 1983, Schleich had produced over 300 different Smurf figurine variations, making them one of the most collected toy lines of the era.
The Dinosaurs line features hand-painted figures with realistic detail, designed to spark children's fascination with prehistoric creatures.
The 1955 Bambi and Pluto figures were made from foam rubber — Schleich's first foray into licensed character production, which would later define the brand.
Schleich's collaboration with palaeontologists from the Berlin Museum of Natural History ensured their dinosaur figures were as scientifically accurate as possible.
Swiss investor Partners Group acquired Schleich in 2019, continuing the company's trajectory of private equity ownership since 2006.
The Flash joined Batman and Superman in Schleich's DC range, bringing the company's hand-painted craftsmanship to iconic comic book superheroes.
The move to Herlikofen in 1960 gave Schleich the factory space needed to scale up production of its increasingly popular figurine ranges.
The S-Point Project's failure led Schleich to refocus entirely on hand-painted figurines — a strategic pivot that ultimately saved the company.
ELDRADOR pits creatures from lava, ice, water, and stone worlds against each other in a battle for a powerful superweapon, combining fantasy storytelling with collectible play.
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